Roxbury Township Rebranding

This project aimed to reimagine my hometown's branding, from the logo to merchandise, with a fresh and cohesive identity. I chose to incorporate the high school's spirit colors, blue and gold, throughout all redesigned elements to evoke a sense of local pride. The decision to feature a horseshoe as the focal point of the logo was inspired by the iconic local landmark, Horseshoe Lake. The project includes the creation of a new town logo, business collateral for the mayor, merchandise, department logos, and a comprehensive guidebook for the town.